THE FIVE LAWS OF IMPAC

 

LAW OF
INSPIRATION

An audience is impacted when a communicator can Build Content most relevant to them.

"What do you want your audience to know?"

 

LAW OF
MOTIVATION

An audience is impacted when a communicator can Articulate the Value of a presentation to them.

“Why do you want your audience to know?”

 

LAW OF
PERSONALIZATION

An audience is impacted when a communicator can Demonstrate Experience with the message.

“How does your message impact your life?”

 

LAW OF
APPLICATION

An audience is impacted when a communicator can Identify Change to put into practice.

“What do you want your audience to do?”

 

LAW OF
CLARIFICATION

An audience is impacted when a communicator can Package the Delivery in a memorable way.

“How will you help your audience remember?”

 

 

 

What is IMPAC COMMUNICATION CONFERENCE?

 

CONFERENCE HIGHLIGHTS

 

TESTIMONIALS